Read this post from Meteor Blades at dKos:
Many people hate the term "framing." I understand at least one of their fears: framing can turn into an excuse to substitute marketing for principles. In other words, instead of a technique to get a right-on message across, framing can dilute the message, contaminate and weaken the principle. In order to be more persuasive, what we're trying to be more persuasive about gets partially junked. It's a reasonable worry.
Other people, of course, argue that framing is merely a euphemism for marketing, which is a euphemism for manipulation, and no way in hell should progressive politics be marketed because to do so means selling out to the perniciously unprogressive idea that people should be manipulated into accepting any point of view.
Who can argue that we shouldn't manipulate people? Manipulation implies lying, and nothing could be less progressive than that.
Read the rest here...
